SuperFile
VISUAL BRANDING & IDENTITY | presentATION & LAYOUT DESIGN | ICONOGRAPHY | PRODUCT UI | ART DIRECTION
I had the opportunity to develop SuperFile’s visual identity from the ground up, establishing comprehensive brand guidelines with a strong emphasis on iconography, pictography, typography, layout systems, and presentation design. A key contribution was creating and documenting the principles for a scalable icon system that was implemented across marketing materials, presentation decks, and eventually evolved into the product’s UI iconography, significantly shaping SuperFile’s design system. During my tenure, I transitioned from marketing to product design and worked directly with the CEO to help drive the company’s design vision.
